Social Proof Section (Stats, Testimonials, Case Studies, etc.)
Social Proof
Social Proof
Social Proof
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SOCIAL PROOF #1
Dream outcome and ‘what’s in it for me’
“Stop doing X” | “No more Y” | “Pain Point”. Our solution does X, Y, Z (articulate main benefit you provide & explain how you do what you mentioned in the headline in a proprietary or unique way).
REDUCE Friction and FUDs (FEAR, UNCERTAINTY, DOUBTS)
Image or video or form that helps reinforce core value proposition and articulate what it is you do
SOCIAL PROOF #2
Address the largest pain point that you solve and the “old way” while also tying in your unique benefit
Use this section to paint a vivid picture of the ideal prospects pain points and expose the flaws of the status quo to acknowledge you know what they are going through. Complement this with your unique value prop and differentiator.
Image or video that complements and reinforce core value proposition
DREAM OUTCOME SUMMARY
Value prop and Big Benefit #1 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
Social Proof Section (Stats, Testimonials, Case Studies, etc.)
Social Proof
Guarantee (Optional)
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Benefit Driven headline - how you do it as well as what makes you different
Differentiator 1
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Differentiator 2
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Differentiator 3
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Differentiator 4
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Differentiator 5
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Differentiator 6
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How it works? {Make the perceived likelihood of achieving success high and effortless}
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Meet The Team
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Guarantee (Optional)
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Frequently Asked Questions
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SOCIAL PROOF #1
Final recap - why should people take action today (create urgency)
Articulate the one final reason that people should get in touch and reach out to your company for your services or product. This is your last chance to grab their attention.
Value Prop #1
Value Prop #2
Value Prop #3
REDUCE FUDS (FEAR, UNCERTAINTY, DOUBTS)