Case Study: How Recife Tarpon’s Digital Presence Skyrocketed by 1900%
Recife Tarpon, a guided fishing charter business based in Recife, Brazil, specializes in providing unforgettable fishing experiences for tarpon and other species. Despite offering a high-quality service led by expert guide Éverton, their digital presence was struggling to attract the global audience they aimed to serve. With a poorly designed website and minimal online visibility, Recife Tarpon turned to our agency for help. The result? An astounding 1900% increase in website impressions and a dramatic boost in customer interactions.
Client Profile
- Business Name: Recife Tarpon
- Industry: Fishing Charters
- Location: Recife, Brazil
- Service Focus: Guided fishing trips targeting tarpon and other species
- Target Audience: Fishing enthusiasts from Brazil and around the world, with a significant number of international clients from the USA, Canada, and Europe
The Challenge
When Recife Tarpon approached us, their website was not meeting the needs of their business or their customers:
- The site had only a handful of pages, many with minimal content.
- Some pages included both Portuguese and English text, creating confusion.
- The homepage featured large images with little to no supporting text.
- Important information was only accessible via a downloadable PDF.
- The photo gallery lacked descriptions, diminishing user engagement.
- An Instagram feed on the site often displayed error messages.
- The site loaded slowly, negatively impacting user experience and SEO.
Additionally, their Google Business Profile was underutilized, missing critical opportunities to engage with potential clients.
The Solution
We conducted an in-depth analysis of Recife Tarpon’s website and online presence, combined with extensive keyword research to identify opportunities for growth. Our tailored strategy included:
Complete Website Redesign and Restructuring
- Revamped the website to include 24 pages of relevant, high-quality content.
- Enhanced the user experience with clear navigation and visually engaging design.
- Created dedicated pages for packages, equipment, locations, and guide profiles.
- Published detailed blog posts to provide valuable information and improve SEO.
Multilingual Content
- Translated all website content into English and Spanish to cater to international clients.
- Planned additional translations into German and other languages.
Google Business Profile Optimization
- Updated the profile with new photos, videos, questions, answers, and regular posts.
- Focused on improving engagement through better visibility and fresh, engaging content.
The Results
The impact of our efforts has been nothing short of transformational:
Website Performance
- Impressions: Increased from 745 in December 2023 to 13,600 in the last 30 days (+1900%).
- Clicks: Jumped from 24 to 458 during the same period.
Google Business Profile Metrics
- Search Phrases: Increased by 905.9%.
- Views: Improved by 61.7%.
- Interactions: Rose by 37.4%.
Éverton Pires, Owner of Recife Tarpon
The transformation of our website and online presence has been incredible. The increase in visibility and customer inquiries has exceeded all my expectations. Thanks to their expertise, Recife Tarpon is now reaching anglers from all over the world.
Key Takeaways
- A well-structured website with engaging, multilingual content can dramatically improve visibility for businesses targeting a global audience.
- Regular updates to a Google Business Profile drive significant increases in interactions and local search visibility.
- Collaboration with clients to highlight their expertise and unique offerings creates a strong foundation for digital marketing success.
Contact us today for a free consultation and see how we can help your business attract more customers and grow your revenue. Let’s build your digital success story together!
