How to Create a Compelling Google Business Profile Description

Creating a well-crafted Google Business Profile description is essential for local service businesses to attract and engage potential customers.

Your business description should attract the attention of potential customers by that you have the solution that they are looking for. It should also build trust as they learn about your values, what makes your business unique and the results you have delivered to other customers.

Finally, the description should get readers to take action, whether that be to call, visit your website or place of business or make a purchase.

Use the list below to guide you in writing a compelling description for your Google Business Profile. Try to incorporate as many of the elements as possible. Since the GBP description text is limited to 750 characters including spaces, you will need to choose between which elements to include and which to leave out.

1. Introduction to the Business

Name and Type of Business: Start with the name and the type of services offered.
Establishment Year (optional): Mention how long the business has been operating if it adds to the credibility.

2. Services Offered

Detail of Services: Clearly outline what specific services are provided. Be precise about how these services meet the needs of potential clients.
Specialization: Highlight any areas of specialty or unique services that set the business apart.

3. Target Audience

Ideal Customers: Describe who the services are designed for. This helps potential customers identify if they are the right fit for what you offer.

4. Business Values and Philosophy

Core Values: Share the core principles and values that guide the business operations and customer interactions.
Mission Statement: A succinct mission statement can encapsulate what the business stands for and its commitment to customers.

5. Unique Selling Proposition (USP)

Competitive Edge: What makes the business stand out from competitors? This could be superior customer service, better pricing, exclusive products or services, expertise, etc.
Accreditations or Certifications: Include any relevant industry certifications that enhance credibility.

6. Location and Geographic Service Area

Physical Location: Mention the business address if it’s relevant or adds credibility.
Service Area: Describe the geographic area served, especially if the business operates in multiple locations or offers services at customer locations.

7. Trust Signals

Customer Testimonials and Reviews: Cite high praise from previous customers, if available.
Partnerships and Affiliations: List any associations with reputable organizations, local business groups, or partnerships that lend authority.

8. SEO Considerations:

Keywords: Integrate relevant keywords naturally into the description to improve SEO and help potential customers find the business through search engines.

9. Optional Additional Information

Community Involvement: Briefly note any local community engagement or charity work that enhances the business’s local connection.
Staff Experience: Mention the expertise and experience of key staff members if relevant.

10. Call to Action

Invitation to Contact: Encourage potential customers to get in touch through a call, email, or visit to the business. Provide clear contact details or a link to the contact section of the website.
Offer: Mention any introductory offers, free consultations, or first-time customer discounts.

This comprehensive approach ensures that the business description is not only informative but also engaging, helping to build trust and convince potential customers to choose your services over others.

Access the Create a Compelling GBP Business Description Worksheet (PDF)

6 Compelling GBP Business Descriptions for Ficticious Businesses

Here are six fictitious Google Business Profile descriptions for different service-based businesses, each crafted to attract qualified leads, build trust, and encourage conversions:

1. Floor Care Business

Sparkle Floor Care Services – Since 2005, Sparkle Floor Care has been the trusted choice for carpet cleaning, tile and grout cleaning, and hardwood floor restoration in [City Name]. We specialize in eco-friendly cleaning solutions that are safe for pets and children.

Our experienced team uses state-of-the-art equipment to deliver spotless results, every time. If you want a cleaner, healthier home, we’re here for you! Serving residential and commercial clients across [City Name] and surrounding areas.

Call now for a free quote or book an appointment online to see the Sparkle difference!

2. Lawn Care Business

Green Thumb Lawn Care – At Green Thumb, we believe a beautiful lawn starts with expert care! Proudly serving [City Name] since 2010, we offer tailored lawn maintenance services including mowing, fertilization, weed control, and seasonal clean-ups.

Our knowledgeable team specializes in eco-friendly practices to keep your lawn lush and healthy all year round. Whether you’re a homeowner or manage commercial properties, we provide reliable, affordable lawn care solutions.

Get your lawn looking its best – call us today for a free consultation or visit our website to schedule an appointment!

3. Tree Service Business

Evergreen Tree Experts – Your local tree care specialists in [City Name]! With over 15 years of experience, Evergreen Tree Experts provides safe, professional tree services, including pruning, removal, and stump grinding.

Our certified arborists are dedicated to preserving the health and beauty of your trees while ensuring the safety of your property. We cater to both residential and commercial clients in [City Name] and surrounding areas.

Need expert tree care? Contact us today for a free estimate, or visit our website to learn more about our comprehensive services!

4. Veterinarian

Happy Tails Veterinary Clinic – Trusted veterinary care in [City Name] since 2015. At Happy Tails, we understand that your pets are family, which is why we offer compassionate, comprehensive veterinary services, from routine check-ups to advanced dental and surgical care.

Our team of experienced vets and technicians is committed to providing the best care for your furry friends in a welcoming, stress-free environment. Serving pet owners across [City Name] and surrounding communities.

Call us today to book an appointment or visit our website to learn more about our services and meet our team!

5. Pet Sitter

Paws & Whiskers Pet Sitting – Providing loving, in-home pet care in [City Name] since 2012. At Paws & Whiskers, we offer tailored pet sitting services, including daily walks, feeding, and playtime, ensuring your pets are happy and comfortable while you’re away.

We specialize in personalized care for dogs, cats, and small animals, and we are fully bonded and insured for your peace of mind. Serving pet parents across [City Name], we go the extra mile to ensure your pets feel safe and loved.

6. Dog Walker

Happy Paws Dog Walking – The go-to dog walking service in [City Name]! Since 2018, Happy Paws has been keeping dogs active and healthy with our reliable, caring walking services. We offer customized walk plans to suit your dog’s needs, ensuring they get the exercise and stimulation they need to stay happy.

Our dedicated team is trained in pet first aid, and we’re fully insured for your peace of mind. Serving busy pet owners in [City Name] and surrounding areas.

Call now to schedule your first walk with us or visit our website to learn more!

7 Compelling GBP Business Descriptions for Real Businesses

Following are some business descriptions that were created based on content from the businesses’ website that follow the 10 elements that can be part of a compelling business description listed at the beginning of this article.

Here are seven Google Business Profile descriptions for different service-based businesses that were created by asking ChatGPT to visit the URLs and use the content from the business’s website.

1. Spacek Floor Care

Since 2001, Spacek Floor Care has been the leading expert in floor cleaning and restoration services in Georgetown, TX, and surrounding areas. We specialize in professional tile and grout cleaning, carpet cleaning, stone polishing, and hardwood floor refinishing, delivering exceptional results with a commitment to quality and customer satisfaction.

Our family-owned business takes pride in using safe, eco-friendly cleaning solutions, ensuring a healthier home or business environment for you. We cater to both residential and commercial clients, offering tailored services to meet your unique needs.

Our highly skilled technicians are dedicated to providing excellent customer service, with over 20 years of experience transforming floors to look like new. Ready to revive your floors?

2. Nature Springs Landscaping

Transforming outdoor spaces in [City Name] since 2005. At Nature Springs Landscaping, we specialize in creating beautiful, sustainable landscapes that enhance the natural beauty of your property. From custom landscape design and installation to regular lawn maintenance, irrigation solutions, and hardscaping, our dedicated team brings your outdoor vision to life with a focus on quality and craftsmanship.

As a locally owned and operated company, we take pride in delivering personalized service and using eco-friendly practices that are safe for your family and pets.

Serving residential and commercial clients across [City Name] and surrounding areas, we are committed to exceeding expectations with every project.

Ready to elevate your outdoor space? Contact us today for a free consultation or visit our website to explore our portfolio and services!

3. Leatherface Tree Service

Your trusted tree care professionals in Dallas, Tx since 2005. At Leatherface Tree Service, we offer expert tree trimming, removal, stump grinding, and emergency tree services to keep your property safe and beautiful.

Our ISA certified arborists are skilled in all aspects of tree care, utilizing state-of-the-art equipment and techniques to ensure the health and safety of your trees. We are a locally owned and operated business dedicated to providing reliable, high-quality services with a focus on safety and customer satisfaction. Whether you’re a homeowner or manage commercial properties, our experienced team is here to help with all your tree care needs.

Proudly serving Dallas and surrounding areas.

Call us today for a free estimate or visit our website to learn more about our services and schedule an appointment!

4. Woodhaus Design & Renovation

Transforming homes in Miami with passion and precision since 2017. At Woodhaus, we specialize in custom home renovations, kitchen and bathroom remodeling, and bespoke cabinetry, bringing your dream spaces to life with a keen eye for detail and a commitment to quality craftsmanship.

Our dedicated team of designers and builders works closely with you to create personalized, functional designs that reflect your style and needs. As a locally owned and operated business, we pride ourselves on delivering exceptional customer service, innovative design solutions, and superior workmanship in every project.

Serving homeowners in Miami and surrounding areas, we are here to turn your vision into reality.

Ready to start your home transformation? Contact us today for a free consultation or visit our website to see our portfolio and learn more about our services!

5. Shugart Landscaping

Crafting beautiful, functional outdoor spaces in [City Name] since 2003. At Shugart Landscaping, we specialize in comprehensive landscaping services, including landscape design, installation, maintenance, irrigation solutions, and hardscaping. Our experienced team is dedicated to enhancing the natural beauty of your property with personalized, high-quality service.

As a locally owned business, we pride ourselves on our attention to detail, commitment to excellence, and deep understanding of the unique needs of our community. Whether you need a complete landscape overhaul or routine maintenance, we’re here to make your outdoor dreams a reality.

Serving residential and commercial clients across [City Name] and surrounding areas.

6. Fall Line Arborists & Land Management

Expert tree care and land management services in Richmond, Virginia since 2019. At Fall Line, we are dedicated to maintaining the health and beauty of your trees and landscapes with a comprehensive range of services, including tree pruning, removal, stump grinding, and land clearing.

Our certified arborists and experienced technicians use advanced equipment and eco-friendly practices to ensure safe, efficient, and high-quality results for every project. As a locally owned and operated business, we understand the unique needs of our community and are committed to delivering exceptional customer service. Whether you’re looking to improve your property’s aesthetics or ensure safety, our team is here to help.

Serving residential, commercial, and municipal clients across Richmond and surrounding areas.

7. Manchester Gardening

A boutique landscape installation and maintenance firm serving Richmond, VA, with distinction. At Manchester Gardening, we specialize in creating and maintaining stunning outdoor spaces with a personal touch.

Our comprehensive services include landscape design and installation, hardscapes, and meticulous grounds maintenance. We take care of every detail, from bed care (weeding, mulching, edging, leaf removal) and turf care (mowing, edging, leaf removal) to the care of ornamental shrubs and perennials (pruning, deadheading, fertilizing) and seasonal installations like annuals and container plantings.

With a passion for beautiful landscapes and a commitment to customer satisfaction, we transform ordinary yards into extraordinary outdoor living spaces. Whether you need a complete landscape overhaul or regular maintenance, our dedicated team is here to help.

Serving residential and commercial clients across Richmond, VA.